Google Adsense for site revenue

What is Adsense?

Google AdSense is an easy way to generate revenue presenting ads on your site. The ads presented are relevant to the site content. I thought It would be nice to share experiences with those considering using it and Adsense participants who would like to increase revenue.

Now at first that seems easy enough. But if you want this to turn into a serious money making effort you need to know a bit more. Presenting an ad is one thing, if it's not clicked by your users it doesn't do a thing for your wallet.

AdSense, how does it work?

Google Adsense enables you to show a number of ads on your pages. There are various formats. You must've seen the image and text based ones labelled "Ads by Google". Implementing AdSense is not a big deal. You specify preferences in the Adsense backend tool, and the JavaScript is generated for you to copy/paste into your page's source code where you would like the ad to be displayed, in the selected format. If you are using a CMS (content management system) like I do, you may only need to place your unique adsense code to be integrated into your site's template or page generator.

Each time your page is viewed, the AdSense script queries Google for ads to display, based on the content displayed. The ads are selected from the Adwords program. Click here for the page if you're not familiair. AdWords is program allowing advertisers to "connect with potential customers at the magic moment they're searching for your products or services as they advertise it. The model (PPC - pay per click) is based on an amount (CPC - cost per click) for each time the Adsense ad is clicked and a user is lead to the site rela. Advertisers may want to appear in the Google search results as well.

Adsense, What's in it for me?

So each time an ad on your site is clicked, you get a slice out of the amount paid by advertisers, it's a rewarding programme. Some ads are worth more (and are therefore more costly) than others, so it all depends on your choices and perception of Google's service. There is basically no limit to what you may earn. Its a bit more complicated that "just" selecting the words that are searched, clicked and cost most, but the techniques to turn your site into a 5 figure source of income are there.

Even if you attract only a few hundred pageviews a day, you wi'll receive. In fact, light traffic sites can generate quite some revenue if their topic covers a very competitive nice market or product.

Adsense Do's:

1. Put statistics and reporting in place
2. Customize the ads
3. Position your ads where they are seen (and clicked)
4. Make your ads blend in the rest of your site
5. Try out what works for your site
6. Get traffic to your site
7. Read about SEO, keywords, adsense, etc

Adsense Dont's:

1. Do not click the ads yourself or ask anyone to click! (you may be banned)
2. Do not try to fool Google! (you may be banned)
3. Don't overdo it (too may ads scare users)
4. No ads on a blank page
5. Do not leave your site alone too long; regularly update
6. Don't just put up content, make sure you fill in the meta-tags
7. Do not give up if you don't succeed at once