Why is there a difference between Adsense and Analytics reports?
If you want to make some money out of Adsense, of course you want tobe able to look up your online revenue 24/7. But where to look? You may have noted your Google Analytics reports differ from Adsense. There are variuos reasons why your ad statistics are not the same. I name just a few:
- Analytics source code and Adsense source code are not in the sameblock, so if a user cancels the loading of a page, this may lead to a difference if only one of the two are loaded.
- Users who did not enable cookies are not measured by Analytics
- There may be an ad blocker active
But there are other reasons as well. You can check Google here.
Bottom line is: do not worry too much! Adsense has the final word regarding revenue.
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How can I use visitor input to improve my ads and revenue?
Adsense for Search
Many sites are missing out on some extra revenue that’s out there for the taking.
By incorporating Adsense for Search on your site you are essentially using Google’s prime search engine to provide your user with the content they’re looking for, presented as ads relevant to their search query, paid for by Adwords users. Why leave this money for others if you can collect your share?
Adsense: Filtering ads
Then there’s another thing. If your site presents products in certain categories you can use these to get better ads. Just make sure that the product name or category (whatever works for you) is described in the content and the keywords. Google will do the rest, finding the best ads to compliment your products.
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What else can I do to boost my revenue?
Plan, Do, Check, Act: a mantra for the Internet professional. Do not forget one of these steps if you want to be successful increasing your Adsense revenue.
Plan:
Plan your content ahead, both in type (newsletter, affiliate blogs, etc) and article-content. Also, plan the number of visitors you wish to attract over time and income you want to generate. Plan which type of visitors you want to attract, which type of ads, when you write your content. Plan the interaction with your visitors, or interaction between them. Plan, plan, plan (by the way, it’s fun!)
Do:
This is where your expertise comes in. Focus shifts from dreaming to here-and-now as to say. This is a real test to see if you have the discipline, stamina and quality to put your plans into reality.
Check:
Of course you want to know whether you are reaching your goals. While having fun at planning and writing excellent content you still want to know if you are attracting the people you had in mind, if you are providing the right content, if your ad revenue is ok (or if not, the reason why).
Within the Adsense program, there’s the Channel feature to your aid. You can use a different channel for each block of ads or for different pages/sites. This allows you to test and track the success of your setup (different ad formats, different pages, different type of ads, colors etc). Using this tracking feature, you can modify or eliminate the ads that are not working well. So better make it a part of your plan.
Act:
If you’re doing ok, you could skip this step. But more likely, if you are doing ok, it is because you have planned (1), done (2), checked (3) and come to the conclusion you should do things differently. That’s what this is all about. If you’ve figured out your plans have not been achieved, do something about it and Act!
so go ahead and increase Adsense revenue!
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Can I choose which Google Adsense ads are actually displayed on my site?
Yes! Check out your site and see if it show unattractive/ unrelated ads, or ads from competitors. If so, go to Google's Adsense administration and click the Competitive Ad Filter. Here you can put up a blacklist of sites you don’t want displayed. Google AdManager not only focuses on the topic of your site, but also takes the country into account. Or your niche about “making the connection between A and B” is similar to “making the connection” in a political or technical context. Could just be that your pages are filled with ads you don’t want to be associated with, resulting in visitors leaving instead of clicking ads. So, use the Ad Filter and try to improve your writing skills, will both lead to more meaningful ads and revenue.
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How many Adsense ads should I place on my pages?
From one perspective, you could say “more ads is more clicks”. Well, think again. Place yourself in your customer’s shoes. If you were looking at a screen full of ads, wouldn’t you immediately leave the site? Not convinced? Then think how Google reacts to a screen full of ads: probably not the best place for their customer’s Adwords. I would consider three on a single page to be the absolute maximum number of ads but, do less if you can. If you place ads from other affiliate marketing programs or banners you can overcome the Google issue however keep in mind the ads should blend in with your content, not the other way round.
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Is an Adsense ad with a picture ad better than text?
They say a picture is more than a thousand words. Now while is true in a lot of cases, you have to beware when it comes to Adsense. The ad pictures provided by the Google Ad Manager may be great (though not all) but sometimes they’re totally off-topic. Reason is they’re not only selecting on topic, but also on location / language. You may not want a poker-related ad next on your finance related blog (at least, I wouldn’t). But what you could do is to add a small picture next to an Adsense ad. Just something small that’s related to the subject of your blog/site overcomes the issue mentioned above. Now the picture functions as a bridge between the texts, making the ads blend into your site/blog.
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Which Adsense format should I use on my site?
Make sure you choose the Google Adsense format that blends well into your site/blog. Don't overdo it & put way too many links. You are probably thinking the more links the increased likelihood that someone will click on the link, but the opposite is usually true. If a visitor visits your site/blog only to be inundated by ads, the likelihood that the visitor will stay on your site dramatically decreases. The visitor is looking for good content/information about the topic they are interested in, they don't want to see a slew of ads.
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How can I use Adsense ad color to my advantage?
Make sure that you customize the colors and look of the Google Adsense code to blend in with the colors on your site/blog. I see so many sites and blogs that just put the Google Adsense code anywhere and they dont do anything with the color scheme so the ads become an eyesore on the page. Most users these days are sick of ads as they get them on nearly every site. This is done within Google’s site. Google gives you the choice of what colors to use. A very good way of making sure that you get the colors to blend in, is to use a program like Adobe Photoshop or Irfanview and by using its color picker, you can get the exact color code # to input into Google. Make sure the Adsense ads have the same background color as your site or the place in your site that you will add the code. Try to also match the font color with the surrounding pages color.
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Adsense FAQ
