How can I use visitor input to improve my ads and revenue?

Adsense for Search

What else can I do to boost my revenue?

Plan, Do, Check, Act: a mantra for the Internet professional. Do not forget one of these steps if you want to be successful increasing your Adsense revenue.

Plan:

Plan your content ahead, both in type (newsletter, affiliate blogs, etc) and article-content. Also, plan the number of visitors you wish to attract over time and income you want to generate. Plan which type of visitors you want to attract, which type of ads, when you write your content. Plan the interaction with your visitors, or interaction between them. Plan, plan, plan (by the way, it’s fun!)

Do:

This is where your expertise comes in. Focus shifts from dreaming to here-and-now as to say. This is a real test to see if you have the discipline, stamina and quality to put your plans into reality.

Check:

Of course you want to know whether you are reaching your goals. While having fun at planning and writing excellent content you still want to know if you are attracting the people you had in mind, if you are providing the right content, if your ad revenue is ok (or if not, the reason why).
Within the Adsense program, there’s the Channel feature to your aid. You can use a different channel for each block of ads or for different pages/sites. This allows you to test and track the success of your setup (different ad formats, different pages, different type of ads, colors etc). Using this tracking feature, you can modify or eliminate the ads that are not working well. So better make it a part of your plan.

Act:

If you’re doing ok, you could skip this step. But more likely, if you are doing ok, it is because you have planned (1), done (2), checked (3) and come to the conclusion you should do things differently. That’s what this is all about. If you’ve figured out your plans have not been achieved, do something about it and Act!