Why is there a difference between Adsense and Analytics reports?
If you want to make some money out of Adsense, of course you want tobe able to look up your online revenue 24/7. But where to look? You may have noted your Google Analytics reports differ from Adsense. There are variuos reasons why your ad statistics are not the same. I name just a few:
- Analytics source code and Adsense source code are not in the sameblock, so if a user cancels the loading of a page, this may lead to a difference if only one of the two are loaded.
- Users who did not enable cookies are not measured by Analytics
- There may be an ad blocker active
But there are other reasons as well. You can check Google here.
Bottom line is: do not worry too much! Adsense has the final word regarding revenue.
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