Traffic Building Hints
No online success exists without traffic to your site. It is really an open door, but nevertheless too many people only care for design and functionality of their site. Maybe it is they spend too much time looking around. I see so many requests for copying sites, implementing a specific design, like “I want you to build a website for me, it has to look like …”.
You may have the most beautiful site with the most practical info or products. No traffic and it’s just another waste of time and money. So I put up some hints for your convenience, going from basic to advanced.
1. First and foremost - search engine traffic
Traffic originated from search engines is not only absolutely free, it is targeted as well. People every day, every second are typing in keywords in Google, keywords related to your site’s content. Looking what you have to offer. If you value your users, you’d better make sure the search engine can find you.
2. HTML structure and tags
A website is not just about putting content online. The way it is structured is very important. However basic it may be, too many sites lack a decent HTML structure.
Every decent page should be built up in two parts from HTML perspective. There’s a header section and then the body. Search engines will look first at the header section to get an idea what the body is about. That information is stored in tags, something like this:
Header
<head>
<title> inadsense.nl = latest seo hints for increasing adsense revenue</title>
<meta name=”description” content=”All about increasing Google adsense revenue”>
<meta name=”keywords” content=” adsense revenue, seo hints, online marketing”>
<meta name="author" content="John Doe, jdoe@inadsense.nl">
<meta name="generator" content="Inadsense.nl - CMS" />
<meta name="robots" content="index, follow" />
</head>
Body
There are relevant tags in the body as well.
When evaluating your page, search engines are looking for headlines in the main body text. The tags they are looking for are: <h1>, <h2>, <h3>. As you could guess, the most important headline is <h1>, then <h2> then <h3>. Please note that, while the meta-tags in the header section are not shown in the browser screen (except for the title of course), the headline tags are displayed.
<h1>Use Google Adsense to increase site revenue</h1>
is an example.
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